Web standards are rules set out by the W3C. The documents outline rules which benefit the majority of web users.
The benefits of web standards will mean your web pages are more accessible to all including those with a disability. They increase the chances of being found on google, are smaller to download (and are therefore faster to load). Special note to ensure that images are fully optmised.
Usability - A person is able to use the website for its intended purpose without problem
Accessibility - Conform pages to all (or as many as possible) abilities, enable text scaling, alt descriptions on images and text captions on videos/audio.
Compatibility - ensure websites are able to be viewed without issue across all browsers and devices
Speed - the speed in which the webpages load. To help a webpage load faster, ensure that images are optimised.
SEO - Enables your webpage to be found on google search results.
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